So, quietly we began to develop a book outline. Writing press articles and blog entries did relieve some pressure, but it was never enough. Still, the temptation to write something more comprehensive remained. The book idea was officially postponed to a later date when we would have more time. Considering the time we were spending already on work, this hardly sounded like an appealing proposition. We learned from the YPO workshop “Write That Book”, that it takes over thousand hours to develop and finish a book manuscript. Last but not least, this book’s intention is also to show our children more in-depth what their parents have been spending so much time on in the past twenty years. That it may serve as a motivation for those working with us to continue to grow Frederique Constant, Alpina and Atelier deMonaco. There is certainly also an ambition to leave some kind of a legacy, to leave behind a “rule book” on what we envision as the long-term culture of the company. To explain how and why the company came into this world. The primary purpose initially was to create a book as a publicity vehicle for potential customers and new employees. It was the suggestion of the members of our Management Team that made us think more seriously about the idea. In the past years, various people - journalists, customers, suppliers, industry colleagues - had suggested to write a book about our passion and the history of Frederique Constant. The idea for this book started during a seminar on the “Rockerfeller Habits” in Amsterdam, where we attended with the Management Team of our company.
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